There is a whole variety of film posters out there. Some are very well designed, and include a lot of editing to get the desired final effect. For example, the poster for the film 'Drag Me To Hell' uses a basic image of one character, but has be highly edited to give the effect of the girl being dragged down into flames by a demon hand.
However, not all film posters have to be heavily photo shopped to be effective. a great example of this, is the promotional poster for 'The Strangers'. There has only been slight adjustments made to the photo, but the technique used to make this photo effective will have been in the camera angles and mise en scene. It is the haunting masks put on people who wear average clothing, standing over the limp bodes of two defenseless people that brings a chilling vibe to the poster. The background being a bricked wall also brings something to the photo. This just goes to show that you don't need to spend hours editing a photo to make it good- if you start with a good scene to take a photo off, that is all you need.
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