Effective Horror Trailers

This trailer set a completely different feel to the previous one. The main different is the setting and era the trailer is based in. The Victorian era is commonly associated with ghosts and ghostly fashions, this alone sets an eerie tone. The first clip is a close up of an old child's doll, with dirt on its face and cobwebs surrounding it. This alone has the power to creep an audience out. The music track then starts to come in- the sound similar to the high keys of a piano, played in an off beat tone. With this, the voice over of a young girl begins to tell the story of a scary house everyone stays away from. The concept of a haunted house is a tradition fear factor but doesn't at all seem cliché. The voice of a young girl, normally associated with innocence and kindness, contrasts well with the words she is say, the picture and the music. we are presented with very old, black and white photos of family's with they eyes picked out of the photo which is mysterious and disturbing. We are also shown quite a few establishing shots of the haunted house, which is presented in a dark gloomy light. the indoors appears to be all blacked and the house is show to be old with lots of cobwebs and dust.
When the trailer reaches it's climax, the clips quickly cut from one to another, of scenes of thunder storms, fire and ghostly happenings. I thought this part was effective and quite stereotypical of the horror genre. the pace them slows right down and the music stops. However the trailer finishes which a shot of a man standing in the shadows looking out of a window, when a mysterious figure suddenly appears. I liked this and though it would be effective to use myself yo finish off the climax with a bad, leaving the audience wonder, 'who was that?'.