Advertisement- ideas and thoughts

My task is to create or emulate an advert for a certain charity. i could do childline like, talk to frank, cancer UK or any charity of my chose whilst researching adverts, i have discovered that they all include certain conventions. The main one is a lot of shock value. to get through to your audience sometimes you have to shock them into doing the right thing. Shock is captured through mainly the imagery using stark imagery and sometimes disturbing photos. it is also captured through the wording used. sometimes there may be statistics used or facts with a lot of shock value. here may be a slogan used, a short sentance that has a lot of impact that will have audience thinking about it long after seeing the advert.



The use of one single fact in this advertisement makes it stand out. it is easily to catch the eye because it is only a short sentence. i also noticed that the main words are slightly larger then the rest to get the main point of the advert across

This advert in particular has a lot of shock value. the imagery is quite dist

urbing because of the use of a new born baby. the emotions are sadness from the child. the

child looks very innocent and helpless and this advert makes us want to help it out.